Your Marketing Strategy
“When it comes to marketing, what you want is unimportant.” – Micheal Gerber, The E-Myth Revisited
Let me paraphrase what Michael Gerber says and say that your Marketing Strategy for your Earn Money Online business starts, ends, lives and dies with your prospect. Some people would like to say ‘lead’, but they’re both the same. The work at home opportunity buyer that visited your page and left you their email address, and possibly their phone number.
So in the development of your Marketing Strategy, it’s absolutely imperative that you forget about your interests, forget about your visions, forget about what you want and like – forget about everything but your prospect!
It’s what your customer wants that matters. And what your customer wants is probably significantly different from what you think he wants.
So let’s delve in to see how we can determine what people who visit our websites want…
So you spent time putting up your website or blog, or, you paid for the site to be set up for you. Now it’s your duty to drive traffic to your site hoping that a few, some, or most of the people who visit the site or blog would find exactly what they’re looking for and leave you their contact details through the lead capture form on the page. And eventually join you to become business partners. Or perhaps they will purchase your product or click on some adsense links on the site. For whatever reason, they are there on your site. But how do you know exactly what they want so that you can give this to them?
Since the time that person came to your Landing Page, their Conscious Mind has absorbed all manner of information from your site: the colors, the images, the design of your site, etc. All this to help them make a decision. This is the first step in the buying process.
However, it’s not your website’s visitors Conscious Mind that make the decision whether to leave their details or make a purchasing decision. It’s the Unconscious Mind. It’s where all the action take place. It’s in your customer’s Unconscious Mind where the the second step of the buying process takes place.
What’s your customer’s Unconscious Mind? It’s their expectations when they visit your site. These expectations lie within the Unconscious Mind.
Their expectations are made up of their own life, their reactions, perceptions, attitudes, associations, beliefs, opinions and conclusions.
And The Conclusion?
If what comes through from the Conscious Mind (messages on your landing page) matches their expectations of the Unconscious Mind, then they will buy from your site or leave their email and possibly join your business. And this happens almost instantly! If the expectations are not matched, they’ll leave. And quickly at that!
The Pillars of a Successful Marketing Strategy
So what do you do you do to ensure you fulfill your customers expectations coming from their Unconscious Mind when they visit your site, so that you win?
It’s absolutely essential to know who is visiting your website. Simply, know the source of your traffic and let it be as much targeted as it could possibly be.
Learn how to drive this kind of traffic your site using the marketing system used by the top earners in this industry. Fill the form on this page to learn more.
