All our discussions over the last two weeks has been leading us to this: The Turn-Key Revolution, from the standpoint of the Work From Home Internet Business entrepreneur.
The term ‘Term-Key’ simply conveys the message of a system in which the end user has to simply turn the key, start operating it and producing results. The product or service is already designed, supplied and built fully and ready to operate. Does such a home based business system exists? Check out the answer in a second… but…
Let me make an attempt to explain what the Turn-Key Revolution is. May I?
It started in 1952 when Ray Kroc, a milkshake machine salesman, went into a hamburger stand in California, to sell his machine to the owners of the hamburger stand. And this is what he saw:
That hamburgers were produced quickly, efficiently, inexpensively and identically.
Best of all, anyone could do it.
He had never seen this before. It was a miracle to him. Soon after that he convinced Mac and Jim MacDonald to let him franchise their method.
Twelve years later he bought them out, and today, McDonald’s is the most successful small business in the world. Bar none, in my opinion.
An entire generation of offline business Entrepreneurs have modeled the franchise method and created their own fortunes in the process. The true genius of McDonald’s is the Business Format Franchise.
It is the Business Format Franchise through which you turn the key. I do not have time and space to go into the very details of the business format franchise. Essentially, the Business Format Franchise does not only lend its trade name to the franchisee or the smaller enterprise but also provides the franchisee with an entire system of doing business.
At the heart of the Business Format System is the belief that the true product of a business in not what is sells but how it sells it.
The true product of a business is the business itself. The business that works in order to sell itself, worked once it was sold, no matter who bought it. A systems-dependent rather than a people-dependent business.
So much predictable that you and I could walk into any McDonald’s joint, in any country and have the same experience would have had if we it was the one across our street. It’s regardless of the people, culture and other demographics; we can always be certain of what to expect. This is one of the most common reasons why people love McDonald’s. I’m not talking about what’s sold at McDonald’s (though that could be for another discussion), but how it sells meat.
So can anyone take the same idea and replicate it in an Internet business set up? It’s already done and churning out the results in amazing sales.
Fill form on the page to find out what company it is. You’ll be pleasantly surprised!
I wish you nothing but success.
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